5 Biggest Prime Day Shopping Mistakes You’ll Want to Avoid

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If you plan to shop on Tuesday, Oct. 13 through Wednesday, Oct. 14 for Amazon Prime Day, you’ll want to be aware of the most common shopping pitfalls to avoid. By doing so, you’ll be able to score the top deals without having a healthy dose of regret tacked on.

Not Creating a List Beforehand

One thing not a lot of shoppers do is take the time to create a list of items they’d truly like to find a good deal on. To help combat this, create a list of those items and note the history of the current price.

That way, if you look up the item on Prime Day, you’ll know whether it is truly worth the “sale” price. Even if Amazon says the original price is a certain number, that isn’t always the case.

 Thinking ‘Exclusivity’ is Actually Exclusive

The deals on Amazon Prime Day are available to Amazon Prime members only. This can make some people feel even more compelled to splurge on an item since they believe others aren’t getting the same opportunity.

This can also lead people into purchasing an Amazon Prime account, which currently runs at $12.99 a month. You should ask yourself if buying a membership is worth any savings you might find.

Avoiding the Best Categories

When browsing through all of the discounts offered on Prime Day, make sure that you don’t skip the best categories. There are some categories that always tend to get discounted, including TVs, smart home devices, appliances, beauty items, household essentials, toys, and pet products.

And don’t forget! Amazon also ha a newsstand that offers magazine subscriptions and a very robust fashion section.

Not Checking Other Retailers

Although Amazon Prime obviously created Prime Day, that doesn’t mean other retailers won’t try to get in on the action so that they don’t experience less sales themselves during that time.

Before making a purchase on Amazon Prime, do a quick search to find out if other retailers are offering the same item for less. You can even download the Amazon Assistant web browser plug-in which will alert you if the price for a given item is cheaper on Amazon than the site you’re currently browsing.

Not Looking Before You Leap

One big marketing technique that Amazon is relying on is for the buyer to make splurge purchases based on the amount of time you have to make the purchase. In other words, if there is a limited time, or a limited availability for a given product, people are more likely to jump on the deal without price-checking.

One way you can combat this is by asking yourself, “will I still want this in three months?,” and be honest with yourself.